Getting Started

Welcome to Vrumeads

Vrumeads is a premium advertising network specializing in high-quality, direct publisher traffic across verticals including dating, iGaming, nutra, cams, and VPN. Unlike traditional ad exchanges or RTB networks, we source traffic directly from our publisher network—meaning higher quality, better targeting, and more control over your campaigns.

This documentation will guide you through every step of running successful campaigns on our platform.

How to Log In

Visit vrumeads.com and enter your login credentials. If you don't have an account yet, contact our team at ads@vrume.com to set one up.

First-Time Login Checklist

• Verify your email address
• Set up two-factor authentication (optional but recommended)
• Complete your payment method and initial deposit ($500 minimum)
• Review and confirm our Terms of Service

Dashboard Overview

Once logged in, you'll see your main dashboard with the following sections:

• Campaigns: View, create, edit, and manage all active and paused campaigns
• Reports: Access detailed analytics and performance data filtered by date, geography, zone, and device
• Billing: View invoices, payment history, and manage your account balance
• Settings: Update profile information, payment methods, and notification preferences
• Account Manager: Direct contact info for your dedicated account manager

Contacting Your Account Manager

Every advertiser has a dedicated account manager assigned to their account. For any questions, support, or campaign optimization help:

Email: ads@vrume.com

Include your account name, campaign ID (if relevant), and a clear description of your question. We typically respond within 4-24 hours.

Campaign Setup

Creating a New Campaign

Follow these steps to launch your first campaign:

1. Log in to your Vrumeads account
2. Click "New Campaign" from the Campaigns dashboard
3. Fill in campaign details (name, vertical, landing page URL)
4. Choose your pricing model (CPC or CPM)
5. Set your bid amount
6. Select target geographies
7. Choose traffic types
8. Configure targeting options (optional)
9. Set budget caps
10. Submit for approval

Choosing Your Pricing Model: CPC vs CPM

Vrumeads offers two pricing models. Choose based on your optimization strategy:

Quick Pricing Model Comparison

Setting Your Bid

Your bid amount determines your campaign's competitiveness and placement. Here are recommended starting bids by vertical (CPC model):

Bid Optimization Tips

• Start conservative: Use the "Starting Bid (Conservative)" amount to test your offer profitably
• Monitor performance: Check your campaigns after 24-48 hours to see if you're getting clicks and conversions
• Scale winners: If your ROI is positive, gradually increase your bid by 10-20% to get more volume
• Adjust by geography: Tier-1 countries may require higher bids than Tier-2 or Tier-3
• Dynamic bidding: Consider using our auto-bidding feature to optimize bids automatically based on conversion performance

Selecting GEOs (Geographies)

Vrumeads offers traffic from 180+ countries organized into three tiers based on traffic quality and user intent:

Tier-1 Countries (Premium Traffic)

Best conversion rates, highest competition, highest bids

• United States, Canada, United Kingdom, Australia, Germany, France, Italy, Spain, Netherlands, Belgium, Sweden, Norway, Denmark, Finland
• Characteristics: High spending power, strong engagement, mature markets
• Typical bid multiplier: 1.5x - 2.5x higher than Tier-2

Tier-2 Countries (Mid-Market Traffic)

Good conversion rates, moderate competition, moderate bids

• Brazil, Mexico, Russia, Turkey, India, Japan, South Korea, Poland, Romania, Czech Republic, Hungary
• Characteristics: Growing markets, decent engagement, emerging opportunities
• Typical bid multiplier: 0.7x - 1.0x baseline

Tier-3 Countries (Volume Traffic)

Lower conversion rates, less competition, lower bids

• All other countries (Africa, Southeast Asia, Central Asia, etc.)
• Characteristics: High-volume potential, lower spending, niche opportunities
• Typical bid multiplier: 0.3x - 0.7x baseline

Traffic Types

Vrumeads offers three main traffic sources, each with different user intent and engagement patterns:

Members-Area Tabs

In-content ad placements within member areas of partner sites (dating sites, cam sites, forums, etc.)

• CTR: 0.5% - 2%
• Best for: Dating, cams, nutra, iGaming
• User intent: Browsing, moderately engaged

Email Clicks

Traffic from email campaigns sent by our publisher network to their subscriber lists

• CTR: 1% - 5%
• Best for: High-intent offers (iGaming, dating, VPN)
• User intent: High intent, opted-in audience

Push Notifications

Notifications sent to opted-in users on partner sites and apps

• CTR: 2% - 8%
• Best for: Time-sensitive offers, retargeting, re-engagement
• User intent: Very high intent, immediate action

Targeting Options

Fine-tune your campaign with optional targeting parameters (all are optional; campaigns without targeting settings will reach all available traffic):

Setting Budget Caps

Control your spending with daily and total budget limits:

Daily Budget Cap

Maximum you'll spend in a single day. Useful for testing new campaigns.

• Example: Set daily cap to $50 to test your offer before scaling
• Once the daily budget is exhausted, your campaign pauses for the rest of the day
• Budget resets at midnight UTC

Total Budget Cap

Lifetime budget for the entire campaign. Once reached, the campaign stops.

• Example: Set total budget to $1,000 to control overall spending
• Useful for limited-time offers or seasonal campaigns
• You can increase this limit at any time

Budget Setting Recommendations

• For testing (first campaign): Daily cap: $50, Total cap: $500
• For scaling (proven profitable): Daily cap: $200-500, Total cap: $5,000+
• For aggressive scaling: Daily cap: $500+, Total cap: $10,000+

Campaign Approval Process

After submitting your campaign, it goes through our approval workflow:

1. Automatic Review (0-2 hours): Our system checks for compliance, landing page accessibility, and fraud patterns
2. Manual Review (2-24 hours): Our team reviews your landing page, offer type, and targeting settings
3. Approval or Rejection: You'll receive an email notification with the result
4. Live Traffic: Approved campaigns go live immediately and start receiving traffic

Tracking & Postbacks

Why Tracking Matters

Postback tracking is the backbone of successful advertising. It enables you to:

• Measure ROI: Know which traffic sources, geographies, and zones are profitable
• Optimize campaigns: Scale winners and cut losers based on real conversion data
• Prevent fraud: Identify traffic quality issues and suspicious patterns
• Calculate eCPA: Determine your actual cost per conversion and adjust bids accordingly

S2S Postback Setup Step-by-Step

Vrumeads uses Server-to-Server (S2S) postbacks to securely transmit conversion data. Here's how to configure it:

Step 1: Get Your Postback URL

Your ad network or affiliate manager should provide you with a postback URL. If you're tracking conversions yourself, you'll create one in your own system or third-party tracking platform (Voluum, Kenshoo, etc.).

The postback URL typically looks like:

https://yourdomain.com/postback?click_id={click_id}&payout={payout}&status=approved

Step 2: Log Into Vrumeads and Navigate to Campaign Settings

1. Log in to vrumeads.com
2. Go to your campaign
3. Click "Edit" or "Settings"
4. Find the "Postback URL" section

Step 3: Enter Your Postback URL

Paste your postback URL into the "Postback URL" field. Include all the macros/tokens you need (see below).

Example with multiple macros:

https://yourdomain.com/postback?click_id={click_id}&source={source}&geo={geo}&device={device}&payout={payout}&status={status}

Step 4: Configure Postback Parameters (Optional)

Choose when postbacks fire:

• On Lead/Sale: Fire postback when user completes your conversion event (recommended)
• On Click: Fire postback immediately when user clicks (less common)
• Custom Webhooks: Set multiple postback URLs for different events

Step 5: Save and Test

Save your settings and proceed to the testing section below.

Available Macros/Tokens

Vrumeads provides the following dynamic macros that you can use in your postback URL. These tokens are replaced with actual values when the postback fires:

Example Postback URL

Here's a complete example with multiple parameters:

https://vrumeads.com/postback?click_id={click_id}&payout={payout}&status=approved&source={source}&geo={geo}&device={device}&campaign={campaign_id}

When a conversion happens, this URL might fire as:

https://vrumeads.com/postback?click_id=abc123xyz456&payout=2.50&status=approved&source=partner_42&geo=US&device=mobile&campaign=camp_987654

Testing Your Postback

Before running a full campaign, verify your postback is working correctly:

Method 1: Manual Test in Vrumeads

1. Go to your campaign settings
2. Find the "Test Postback" button
3. Click it—Vrumeads will send a test postback to your URL with sample data
4. Check your server logs or tracking system to confirm you received the postback

Method 2: Live Testing with Small Budget

1. Set your campaign's daily budget cap to $10
2. Launch the campaign and let it run for 1-2 hours
3. Generate a few conversions manually on your landing page (if possible)
4. Check your tracking system to see if postbacks are firing
5. Verify the click_id, geo, device, and other parameters are coming through correctly

What to Look For in Your Logs

• HTTP status code 200 (success) from your server
• All macros are properly replaced with actual values
• No missing parameters in the URL
• Timestamp is reasonable (not old or future-dated)

Troubleshooting Common Postback Issues

Issue: Postback Not Firing At All

Causes:

• Malformed postback URL (syntax error)
• Postback URL points to a server that's not live or not responding
• Firewall or server configuration blocking inbound requests from Vrumeads

Solutions:

• Test your postback URL directly in a browser to verify it's accessible
• Ensure the domain is live and doesn't require authentication
• Whitelist Vrumeads IP range (contact your account manager for the list)
• Check your server logs for 4xx/5xx errors

Issue: Postback Firing But Parameters Are Wrong/Missing

Causes:

• Typo in macro name (e.g., {geo_code} instead of {geo})
• Macro not supported by this campaign type
• URL encoding issues

Solutions:

• Double-check macro spelling against the table above
• Use only macros from the supported list
• Use URL encoding for special characters (spaces, &, =, etc.)

Issue: Server Returning Error Codes (4xx/5xx)

Causes:

• Your server is rejecting the request (wrong endpoint, authentication required)
• Your server is overloaded or timing out
• Database connection issue on your backend

Solutions:

• Verify the URL is correct and the endpoint exists
• Check server logs for errors
• Ensure your server can handle the expected postback volume
• Contact your hosting provider if you're seeing timeouts

Issue: High Postback Latency (Delayed By Hours)

Causes:

• Your tracking system is backed up or processing slowly
• Network latency between Vrumeads and your server

Solutions:

• Implement asynchronous postback handling on your backend (use queues, don't block on postback receipt)
• Monitor your tracking system's processing speed
• Contact your account manager if latency is consistently >1 minute

Conversion Tracking Best Practices

• Test before scaling: Always test postbacks with a small daily budget before increasing spend
• Include all relevant data: Pass as many parameters as useful to your business (click_id, geo, source, device, etc.)
• Monitor postback volume: The number of postbacks should roughly match your clicks (allowing for some user drop-off)
• Use unique identifiers: Always use {click_id} to link clicks to conversions reliably
• Implement retry logic: If a postback fails, have your system retry (exponential backoff)
• Log everything: Keep detailed logs of all postbacks for troubleshooting and auditing
• Validate conversion data: Ensure the data in your postbacks is legitimate and matches expected payout amounts

Reporting & Analytics

Accessing Campaign Reports

Your campaign performance data is available in real-time on the Reports dashboard:

1. Log in to Vrumeads
2. Click "Reports" from the main menu
3. Select a campaign from the dropdown or view all campaigns
4. Choose your date range (Today, This Week, This Month, Custom)
5. Click "Generate Report" or view the live dashboard

Key Metrics Explained

Understanding these metrics is essential for optimizing your campaigns:

Impressions

The total number of times your ad was displayed to users. For CPC campaigns, this is less critical. For CPM campaigns, this is your primary volume metric.

• Higher impressions = more visibility
• Low impressions (for your spend) may indicate low bid or poor targeting

Clicks

The number of users who clicked your ad and were sent to your landing page.

• This is your primary volume metric for CPC campaigns
• More clicks = more potential customers, but only valuable if they convert

Click-Through Rate (CTR)

The percentage of impressions that resulted in a click. CTR = (Clicks / Impressions) × 100

• Example: 1,000 impressions, 10 clicks = 1.0% CTR
• Typical CTR on Vrumeads: 0.5% - 3% (varies by traffic type and vertical)
• Higher CTR usually means your ad creative is compelling or highly relevant
• Low CTR may indicate poor targeting or uncompelling creative

Conversions

The number of users who clicked your ad and completed a conversion event on your landing page (lead, sale, signup, etc.). This is populated via your postback URL.

• This is the most important metric for ROI calculation
• If you see 0 conversions, check your postback setup (see Tracking & Postbacks section)

Conversion Rate (CR)

The percentage of clicks that resulted in a conversion. CR = (Conversions / Clicks) × 100

• Example: 100 clicks, 5 conversions = 5.0% CR
• Typical CR varies widely by vertical and offer (0.5% - 10%+ for good offers)
• This metric determines your profitability; focus on improving this through landing page optimization

Spend

The total amount of money you've spent on the campaign so far.

• For CPC: Spend = Clicks × Your CPC Bid
• For CPM: Spend = (Impressions / 1,000) × Your CPM Bid
• Monitor this against your daily and total budget caps

Cost Per Acquisition (eCPA)

Your actual cost per conversion. eCPA = Spend / Conversions

• Example: $100 spend, 10 conversions = $10 eCPA
• Compare this to your target profit margin to determine if the campaign is profitable
• If eCPA is too high, either lower your bid or improve your conversion rate

Return on Ad Spend (ROAS)

Your profit relative to your spend. ROAS = Revenue / Spend

• Example: $100 spend, $500 in revenue = 5.0 ROAS (500% return)
• ROAS of 3.0+ is typically considered very profitable
• ROAS of 1.0 means you broke even; below 1.0 means you lost money

Filtering and Segmenting Reports

Break down your performance data to find optimization opportunities:

Filter by Date Range

Analyze performance over different time periods:

• Today: Real-time monitoring
• This Week: Identify trends over 7 days
• This Month: Understand overall campaign performance
• Custom: Analyze specific periods or compare week-over-week

Filter by Geography (GEO)

Compare performance across different countries:

• Identify which countries are converting best
• Cut underperforming countries and scale winners
• Adjust bids by country to optimize spend

Filter by Zone/Source

Segment by traffic source or publisher:

• Identify high-quality vs. low-quality sources
• Whitelist (allow) top-performing zones, blacklist (block) underperformers

Filter by Device Type

Analyze mobile vs. desktop performance:

• Different devices often have different conversion rates
• Adjust bids or targeting based on device performance

Filter by Operating System & Browser

Optimize for specific OS and browser combinations:

• iOS users may convert differently than Android
• Exclude browsers with high fraud or low conversion rates

Exporting Reports

Download your data for deeper analysis:

1. Generate your report with desired filters
2. Click "Export as CSV" or "Export as PDF"
3. Use the CSV in Excel or Google Sheets for custom analysis and pivots
4. Use the PDF for sharing with team members or clients

Understanding Traffic Quality Metrics

Vrumeads provides additional metrics to help you assess traffic quality:

Optimization Guide

Starting a Test: Recommended Initial Budget

When launching a new campaign, use a conservative budget to test your offer profitably before scaling:

Conservative Test Budget

• Daily cap: $50
• Total cap: $500
• Duration: 2-5 days
• Expected clicks: 1,000 - 5,000 (depending on vertical and bid)
• Expected conversions: 10-100+ (depending on your conversion rate)

This budget is large enough to gather statistically significant data but small enough to limit your downside risk if the campaign doesn't convert.

Aggressive Test Budget

• Daily cap: $100-200
• Total cap: $1,000
• Duration: 3-7 days
• Use if: You have a proven profitable funnel and want to gather data faster

Reading Your Data: What to Look For

After 24 Hours

Check these metrics:

• Total Clicks: Do you have at least 100 clicks? If not, your bid may be too low or your targeting too narrow
• CTR: Compare to the typical range for your traffic type (0.5% - 3%). Low CTR suggests targeting or creative issues
• Initial Conversions: Do you have at least 1-2 conversions? If zero, check your postback setup or landing page
• Spend Pacing: Is your daily spend matching your daily budget? If not, bid may be too low

After 48 Hours

After 2 days, you should have meaningful data:

• Conversion Rate: Calculate your CR. Compare to your break-even target. If CR is too low, consider pausing and optimizing your landing page
• eCPA: Calculate your cost per conversion. Is it profitable at your payout? If eCPA is 2x+ your profit per conversion, the campaign is not profitable
• Fraud Metrics: Check fraud score and geo mismatch. High fraud indicates a bad source
• Traffic Quality: Look for patterns in which zones, geos, or devices are converting best

After 72 Hours (Full Week)

With a full week of data, you can make scaling decisions:

• Statistically Significant? Do you have 30+ conversions? If so, your data is reliable for optimization decisions
• Clear Winners/Losers? Which geos, zones, or device types are converting best?
• Scaling Potential: Is the overall campaign profitable? Can you increase your bid and daily budget to get more volume?
• Optimization Priority: Should you optimize landing page (low CR), targeting (high fraud), or pricing (low CTR)?

Optimizing by GEO

Geography-level optimization is one of the highest-impact optimizations you can make:

Step 1: Segment Your Report by GEO

In the Reports section, filter by country and create a table like this:

Step 2: Classify Countries

• WINNER: eCPA is profitable (below your target). Scale these.
• MARGINAL: eCPA is close to break-even. Monitor or optimize landing page.
• LOSER: eCPA is too high or CR is very low. Cut these immediately to save budget.

Step 3: Take Action

• For Winners: Increase your bid by 20-50% to capture more volume. Edit your campaign and raise the bid for that country or use the "Geo Bid Multiplier" feature
• For Marginal: Keep monitoring. If more conversions come in and eCPA stays profitable, scale. Otherwise, cut after 3 days.
• For Losers: Pause or reduce your bid. Vrumeads allows you to blacklist or whitelist geographies

Geo Optimization Example

Starting bid: $0.05 CPC for all countries. After 2 days:

• US and UK are profitable at $0.05 → Increase bid to $0.065 (30% increase)
• Canada is losing money → Reduce bid to $0.025 or pause

Result: More volume on profitable countries, reduced waste on losers.

Optimizing by Zone/Source

Traffic quality varies by zone (placement) and source (publisher). Optimize to whitelist winners and blacklist losers:

Step 1: Pull Zone/Source Performance Report

Filter by Zone in your report. Look for patterns:

• High CTR, High CR zones: Premium traffic, higher-intent users
• Low CTR, Low CR zones: Lower-quality traffic, potentially fraudulent

Step 2: Whitelist Winners

Configure your campaign to only receive traffic from high-performing zones:

1. Edit your campaign
2. Find "Zone Whitelist" settings
3. Add only the top-performing zones
4. Save and monitor performance

Step 3: Blacklist Losers

Block traffic from zones with high fraud scores or low conversion rates:

1. Edit your campaign
2. Find "Zone Blacklist" settings
3. Add zones with fraud score > 10% or eCPA 3x+ your target
4. Monitor to ensure blacklist is working

Bid Optimization Strategies

Strategy 1: Gradual Bid Increases

If your campaign is profitable, slowly increase your bid to scale volume:

• Current bid: $0.05, eCPA: $2.00, Target eCPA: $3.00
• Day 1-2: Bid $0.05, gather data
• Day 3-4: Bid $0.06 (+20%), monitor eCPA
• Day 5-6: If eCPA still < $3, bid $0.07 (+16%)
• Continue until eCPA reaches your target or profit margin gets too tight

Strategy 2: Dynamic Bidding by GEO

Bid more in profitable countries, less in marginal ones:

• US: Base bid $0.05 × 1.5 = $0.075
• UK: Base bid $0.05 × 1.3 = $0.065
• Canada: Base bid $0.05 × 0.8 = $0.04
• Brazil: Base bid $0.05 × 0.5 = $0.025

Strategy 3: Bid Based on Time of Day

If available, adjust bids based on when users are most likely to convert:

• Peak hours (6 PM - 11 PM): Higher bid (+25%)
• Off-peak (6 AM - 12 PM): Lower bid (-25%)

Creative Rotation and Testing

Your ad creative (the ad image, title, description) significantly impacts CTR:

Test Multiple Creatives

• Create 3-5 variations of your ad creative
• Launch them simultaneously in the same campaign or as separate campaigns
• Let each run for 24-48 hours with equal budget
• Analyze CTR for each creative

Promote Winners

• Increase budget for the top 1-2 creatives with highest CTR and CR
• Pause the bottom 2 creatives to save budget

Creative Refresh

• Over time, creatives can experience "ad fatigue"—users get tired of seeing the same ad and CTR drops
• If CTR drops significantly after 1 week, refresh your creative with new images/copy

Scaling Campaigns That Work

Once you have a profitable campaign, here's how to scale:

Phase 1: Prove Profitability (Days 1-3)

You've already done this with your initial $500 test budget. Confirm:

• eCPA is below your profit target
• You have 30+ conversions (statistically reliable)
• Fraud metrics are acceptable (< 5% fraud score)

Phase 2: Increase Daily Budget (Days 4-7)

Gradually increase your daily cap:

• Day 4-5: $50/day → $100/day
• Day 6-7: $100/day → $200/day
• Monitor eCPA at each step. If it increases significantly, pause scaling

Phase 3: Expand Geography (Week 2)

Once you've optimized your best countries, add new ones:

• Add Tier-2 countries at lower bids (0.5x - 0.7x base bid)
• Test Tier-3 countries at even lower bids (0.3x - 0.5x base bid)
• Monitor quality metrics; cut countries with fraud score > 10%

Phase 4: Scale Aggressively (Week 3+)

With proven data and multiple geographies, scale up:

• Increase daily budget to $500 - $1,000+
• Add new ad creatives to prevent fatigue
• Test different traffic types (email, push, tabs)
• Monitor fraud metrics continuously

Scaling Guardrails

• Never increase daily budget by more than 50% in one day—this can degrade traffic quality
• Monitor eCPA daily—if it increases 20%+, investigate the cause (fraud, new traffic source, etc.)
• Keep creative fresh—rotate new creatives every 1-2 weeks to maintain CTR
• Set a daily profit target—calculate expected daily profit and monitor against it

Billing & Payments

Accepted Payment Methods

Vrumeads accepts the following payment methods for deposits:

Minimum Deposit

$500 USD minimum for your initial deposit. This allows us to verify your account and set up proper payment terms.

Subsequent deposits have no minimum.

Payment Terms: Prepaid

Vrumeads operates on a prepaid model:

• You deposit funds into your account balance
• Your campaigns deduct from this balance in real-time
• When your balance runs low (typically $100), you'll receive a notification to top up
• Your campaigns will pause if your balance reaches $0

Example

• You deposit: $500
• Campaign A spends: $150 in the first day
• Your balance: $500 - $150 = $350
• Campaign B spends: $80 in the second day
• Your balance: $350 - $80 = $270

Invoice Requests

If you need an invoice for accounting or reimbursement purposes:

1. Log into your Vrumeads account
2. Go to Billing → Invoices
3. Click "Request Invoice"
4. Specify the date range and amount
5. An invoice will be generated and emailed to you within 24 hours

Alternatively, email ads@vrume.com with your invoice request and we'll prepare it manually.

Refund Policy

Vrumeads' refund policy is as follows:

Refundable Scenarios

• System error or service downtime: If a technical issue caused your campaigns to run incorrectly or not stop on schedule, we'll refund the affected spend
• Fraudulent traffic: If we detect fraudulent traffic on your campaigns and you report it within 30 days, we'll refund the affected portion
• Accidental overspend: If you accidentally set a high daily cap and we identify it within 24 hours, we may refund part of the overspend at our discretion

Non-Refundable Scenarios

• Low performance or no conversions: Refunds are not offered because a campaign didn't convert or get clicks. This is the risk of advertising.
• Advertiser error: If you set wrong targeting, bid, or budget, no refund
• Requests after 30 days: Refund requests must be made within 30 days of the charge

Refund Process

1. Email ads@vrume.com with your refund request and documentation
2. Include campaign ID, date range, amount, and detailed reason
3. Our team will review within 3-5 business days
4. If approved, we'll issue a credit to your account or process a refund to your original payment method

Frequently Asked Questions

What makes Vrume different from other ad networks?

Direct Publisher Traffic, Not RTB Remnant. Unlike most ad exchanges, Vrumeads sources traffic directly from our owned and managed publisher network. This means:

• Higher quality—no low-value remnant inventory
• Better control—you see which zones and sources are performing
• More transparent pricing—no hidden markups or middlemen
• Faster optimization—you can blacklist/whitelist specific zones

We're not an auction-based exchange. We're a direct network of premium publishers in high-intent verticals.

What verticals work best on Vrume?

Vrumeads specializes in the following verticals with proven high-performing traffic:

• Dating: Our primary vertical; highest volume and most optimized
• Cams: Strong conversion rates; overlapping audience with dating
• iGaming: High-value payouts; mature market with strong ROI potential
• Nutra: Good volume; requires strong landing page optimization
• VPN: Growing vertical; good margins and conversion potential

We do not currently support: Adult content (beyond dating/cams with approval), pharma without licensing, MLM, or illegal products/services.

Can I run CPA campaigns?

No, only CPC and CPM. Vrumeads doesn't offer CPA (Cost Per Action) pricing. Here's why:

• We pay you for traffic (clicks), not for actions on your side
• You set your bids, we deliver the clicks, you optimize to your own CPA target
• This model is more transparent and gives you full control

How to think about it: You should be calculating your own target CPA based on your conversion rate and profit margin, then setting your CPC bid accordingly.

Example: If you need a $5 CPA and your conversion rate is 5%, you should bid $0.25 CPC ($5 / 0.05 = $100 per 100 clicks = $1 CPC × 20% conversion = $5 CPA). Adjust based on your actual conversion data.

How quickly will my campaign go live?

Typically within 24 hours after submission. Here's the approval timeline:

• 0-2 hours: Automatic compliance checks (landing page accessibility, malware, fraud patterns)
• 2-24 hours: Manual review by our team (offer legitimacy, targeting, creative compliance)
• Upon approval: Campaign goes live and receives traffic immediately

If your campaign is rejected, you'll receive an email explaining what needs to be fixed. You can resubmit after making changes.

What's the minimum spend?

$500 initial deposit, no ongoing minimum. Here's the breakdown:

• Initial deposit: $500 USD minimum to set up your account
• Daily minimum: None. You can spend $10/day if you want.
• Monthly minimum: None. You can pause campaigns or let your balance run to zero.
• Reactivation fee: None. You can restart campaigns anytime.

Do you accept adult content?

Yes, within platform guidelines. Vrumeads operates in verticals like dating, cams, and similar niches that require adult content.

Accepted:

• Dating websites and apps
• Cam/live streaming platforms
• Adult-oriented wellness products (approved list available)
• Related digital products and services

Not Accepted:

• Illegal content (CSAM, trafficking, etc.)
• Non-consensual content
• Certain jurisdictions restrict advertising of adult content (e.g., UK)

Contact ads@vrume.com if you're unsure whether your specific offer is acceptable.

How do I scale my campaigns?

The Vrume Scaling Framework:

1. Start Small: Launch with a $50/day budget and a $500 total cap. Gather 50-100 conversions before scaling.
2. Optimize: Analyze your data. Cut underperforming geographies, zones, and device types. Improve your landing page to increase CR.
3. Scale Bids: Once profitable, increase your bid by 20-30% to get more volume from winners. Monitor eCPA closely.
4. Expand Geography: Start with Tier-1 countries. Once profitable, expand to Tier-2, then Tier-3.
5. Increase Daily Budget: Gradually increase your daily cap (50% per day, maximum) as you expand geographies and bids.
6. Refresh Creative: Every 1-2 weeks, launch new ad creatives to prevent ad fatigue and maintain CTR.
7. Monitor Constantly: As you scale, traffic quality can degrade. Watch fraud metrics, eCPA, and CR daily.

I'm not getting any clicks. What's wrong?

Common causes and solutions:

• Bid too low: Compare your bid to the recommended starting bid for your vertical. Increase by 20-30%.
• Targeting too restrictive: If you're limiting to specific devices, browsers, or carriers, you may be cutting off most traffic. Try broadening your targeting.
• Landing page unreachable: Verify your landing page URL is live and accessible from any country (especially Tier-1). Test from a VPN.
• Campaign not approved yet: Check the status. It may still be in manual review.
• Daily budget exhausted: Check if you've hit your daily cap early. This can happen with high-volume traffic sources.

I'm getting clicks but no conversions. What's wrong?

Possible issues:

• Postback not configured: Check your Tracking & Postbacks section. Postbacks may not be firing. Test with a small budget first.
• Landing page has no conversion path: Ensure your landing page has a clear call-to-action (CTA). Users should know what to do next.
• Landing page loading slowly: Slow pages cause high bounce rates. Test your page speed on a mobile connection.
• Offer not compelling: Your offer may not match the traffic intent. Consider optimizing your copy, design, or offer terms.
• Wrong audience: The traffic may not be suitable for your offer. Check your targeting and compare with other advertisers in your vertical.
• Bot traffic: Some clicks may be fraudulent. Check your fraud score in the reports.

How do I contact support?

For account support and questions:

Email: ads@vrume.com

Include your account name, campaign ID (if relevant), and a clear description of your issue. We typically respond within 4-24 hours.

You also have a dedicated account manager assigned to your account. Request their contact info via the above email.